IMATS LONDON 2013

Those of you who are fans of our Facebook page might have guessed we attended the I.M.A.T.S in LONDON this past weekend!!! 

This was VII's first time attending and it's safe to say we were a little bit excited (MAJOR UNDERSTATEMENT...we were like a kid on Christmas morning). With that being said we thought we would do a Blog post about our trip and share our experience with you lovely people....

Our Passes <3

First up some info:

I.M.A.T.S stands for International Makeup Artist Trade Show and is a 3 day make-up and beauty bonanza held in 6 locations around the world...Vancouver, Sydney, Toronto, L.A, New York and across the pond in London! 

The I.M.A.T.S is the World's biggest make-up gathering where make-up artists, industry experts, vendors and make-up-aholic's alike come together to network, learn, display and enjoy all this amazing industry has to offer! (So basically it's like the Oscars for the makeup industry..without the gold awards, pretty ball gowns, hot men in tuxedos - actually that was a horrible comparison - It's a BIG DEAL in our industry is what were trying to say!)

So instead of us blabbing on we thought we would share some of our pic's and chat through what's going on so you girlies can really get an idea of the weekend!

This picture above is an over view of the IMATS Floor where there was a variety of stands including well known brands such as Mac, Inglot and Nars, top makeup/prosthetic collages, beauty supplies, tools...pretty much anything beauty/makeup related and did we forget to mention all at discounted prices ;) 

The trade show was not all about buying (although you really could spend a fortune)...

The above left picture is a schedule of 

all the talks/tutorials that took place over the weekend! These seminars were on a variety of subjects to suit every industry enthusiast.

The above right picture is the first talk we saw by one of the heads of Mac, Terry Barber on Ultimate Beauty <3

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The two pictures above are from the second talk we attended which was by successful brand owner, Eve Pearl, explaining her award winning beauty techniques and essentials to have in your makeup kit!! We found this very interesting and picked up a lot of tips!

The main one?? Less is More when it comes to what you have in your makeup bag!!

The final talk we went to (picture below) was on 'The power of social media' which was right up VII's street! Although, we have to admit, we were a little disappointed as it was supposed to be run by Youtube Legends (and our personal fav's) Pixiwoo, but unfortunately they couldn't make it!! So a few other successful bloggers including viviannadoesmakeup and modelrecommends stepped in.

Did we find it useful? Not particularly and it was probably the one disappointment of the day!!

After all the seminars were finished, we had a wander around....Mingled with other makeup artists and soaked up the whole atmosphere....Oh an done a spot of shopping!! Here are some more pics of the day and the amazing talent that was on show!!

Mac Makeup artist doing his thing....Amazing colours!!

How Gorgeous is this???

Body Paint was HUGE!!

All the colleges had a model to experiment with and the above are some of the amazing examples we saw...We were itching to get our brushes and join in!!

Being a Make-up artist comes in all different forms- of course there is the whole beauty industry side - but there is also a whole world of prosthetics!! We were particularly BLOWN away by this Lincoln piece on show! We got up close and personal and every last detail was perfection!!! What do you guys think???



And Finally, here is a peek at some of the bits we picked up!! We will have a full IMATS HAUL up durning the week for you Ladies!!

We really had an amazing experience and if it's possible are even more hungry and crazy about what we do!! If you are a lover of makeup or an MUA yourself, we would highly recommend going to the Imats...You will love it!! 

If anyone has any questions or wants any more info on the Imats don't hesitate to mail us 
viisevenmakeup@gmail.com!


Next Year New York ;)

Seven
xxx